Photo Editing Tips for Beginners

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Are you a beginner in post production photography ? Would you like to learn some important photo editing tips? So here you will discover many useful things which will help you work in Lightroom and Photoshop. These basic photo editing tips will help you understand what you should start with and how to make your photos attractive.

5 basic photo editing tips

It is very important to decide what final result you want to get after editing the picture. Here are five tips you should follow before you start.

Choose the story or the feeling of the image. Creating any kind of the photo you should know what feelings it must show and what story you are going to tell with the photo. It can be bright and energetic or, on the contrary, dark and moody. According to all basic photo editing tips, it is essential for you to make the decision on these features because it will influence the further process.


The style of the photo. Decide beforehand in what style your image must be because it will affect such features as contrast, whites, and blacks, clarity, etc. As it is said in wedding photo editing tips, the couples don’t want to receive simple wedding photographs. They want their pictures to be in a style of wedding or fashion magazine or something like that.

Who and what are the photos for? You must learn where the photo will be printed or used. The purpose of the image will influence your finishing actions like sharpening and cropping, choosing the image size and resolution.

Select the quickest route to perform the photo editing. That’s one of the most useful of photo editing tips because it helps you save time. First, think what changes and what operations you are going to do with the photo to get the ideal result. Then select the most suitable programs, plugins, apps and do everything you need.

Work with the best photos. Mind photo culling. Select only the images which fit all your expectations and then edit them. Don’t take the picture of a smiling girl if you are going to have photos that express sadness.

10 Photo editing tips Photoshop

1. Work with the layers. While retouching the photos in Photoshop, you can easily move and change the layers using special combinations of buttons and keys. It is advisable to merge several layers into one if the image is multi-layer.

2. Whitening teeth. To get naturally white teeth in the portraits or other photos you should change the vibrancy and then use the soft brush for painting the teeth.

3. Color correction. One of the most important photo editing tips Photoshop is concerned about colors. Using Blend Modes for colorful surfaces you can get amazing results. Begin with creating a new layer and then paint the necessary area in the desired tint. Take either “Hue” or “Color” to see the final result.

4. Channel Mixture. To get beautiful black and white images in high contrast you can use Channel Mixture. Select ‘Monochrome’ and then move the sliders to have the greatest contrast.

5. Rotate View. As it is said in the photo editing tips, the Rotate View tool will be useful while you are working with shades, retouching or burning. You can find it in the toolbox and after finishing you should hit “Reset View”. The image will be in the same position.

6. Undo. For beginners, the possibility to undo the steps can be essential. To increase the number of undo actions you must go to the settings and in the box ‘Preferences’ find “Performances” and change the number of steps in the “History States” slider. But be careful, according to photo editing tips for beginners, too many undo steps can make the program work slower.

7. Clicking Alt / Opt + Backspace / Delete you can easily and selecting the layer, you are able to set the color of the layer or make it matching to the foreground.

8. Bird’s Eye View. If you are working with the zoomed image and you need to look at some part of it with zoom out, hold down on the “H” key and drag the mouse. After reviewing the picture you should just let go of the mouse button. This option is called “Bird’s Eye View”.

9. Retro style. Would you like to get photos in retro style? Then in the layer settings hit to fill bright blue, choose “Exclusion” in the layer blend modes. The Opacity should be reduced to 20%.

10. Exporting. And the last of photo editing tip for Photoshop is the option of extracting assets. It can be useful if you want to use different variants of the photo after using multiple layers. Select necessary layers by Shift hitting and after right clicking hit “Export as”.

10 Lightroom photo editing tips

1. Auto tone. For beginners using this option could be the perfect start of work. It helps to fix the exposure, drop the highlights and lift the shadows.

2. Resetting. If you don’t need to reset all the actions you have done, instead of hitting the Reset button, click twice on the definite feature you’d like to undo. All the rest will remain the same.

3. Grid overlays. If you are going to crop the photo, click R on the keyboard and then hit O. While hitting O go on cycling and you will see various grid overlays which can help you different types of composition.

4. Lights out. This trick of Lightroom photo editing tips will help you look at the image on the black background without any distractions. Just hit L on the keyboard and you will have this effect.

5. Level out. To make the horizon straight you should click on ‘Angle’ and then click on the photo and drag to the kind of match the straightness of horizon you wish to get.

6. Before and after. By clicking Y at the bottom left corner you are able to get a side-by-side comparison to see the results of the work.

7. Clipping. Hit J on the keyboard and go to the exposure slider tab and slowly crank it. And while cranking those parts which are clipping will get red. So use these photo editing tips to ensure your photos are not clipping.

8. Radial brush adjustment. To highlight the focus area, hit the oval in the top right part of the window and then choose the exposure. Mark the part of the image you want to stand out and changing the rate of exposure find the suitable variant.

9. Size up. Drag the panel out to the left and you get a way better accurate representation of the shadows, exposure and other sliders of the panel.

10. Rating system. And the final Lightroom photo editing tip is organize yourself. Use figures and letters to rate and mark the images to make your work easier.

Use photo editing freebies

If you have only started working as a photographer but have already spent lots of money on gear, use some image post producing freebies. They will help you improve the photo and save your money. Our photo editing tips are to download free Lightroom presets that make changes in colors and tints, improve clarity and shadows, contrast and other aspects. Different photo editing tips and tricks can be used while working with Photoshop freebies. Take various textures, brushes, and filters, choose free actions and you will make the pictures attractive and unique in a very fast way.

Best photo editing apps for students

There are many apps for students to help with photo editing. Some of them are free, while the others you must pay for. For example, you can use Pixlr to start using basic image editing techniques. It is free but it does not have enough tutorials and guides.

Photo Editor by Aviary is also free. It has basic functions which help edit photos. Among its disadvantages – the lack of undo steps.

Free Adobe Photoshop Express and Adobe Photoshop Mix can be helpful in compositing, blending and layering.

Instagram app can be used both for editing and sharing photos. Instagram photo editing tips are easy for understanding and using.

PicCollage has free and paid functions. It gives you a wonderful opportunity to edit pictures and create collages. If you don’t want to have lots of adverts, take the paid version.

Follow all these photo editing tips, create amazing photos and open an incredible world of photo editing!

Why Outbound Spam Filtering Is Good

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Service providers and activity need to give awareness to the spam outlet their group in the outbound way. If left unrestricted, outbound junk mail will cause the check provider’s network to be uncreative by the have a rest of the internet successfully stopping legal email interchange for all network consumers. This happens in range of the worldwide effort to stop inbound spam from damage users. Complicated status systems have been recognized to track the quantity of spam future from each IP address on the network. These methods block IP addresses that mail too much junk mail and rate limit those with doubtful sending perform, by blacklisting them.

Outbound spam filtering addresses confront of IP ignoring that occurs when your internet is blocked because marketers have control to break into it and utilize it to send spam.

Spam filter service

An identity theft attack is a digital individuality theft. Piracy send fake emails which, for case, reproduce the plan of renowned Internet service giver similar to Amazon or PayPal or of recognized banks. If the individual data demand is go into on the phishing internet, it is sent straight to the cyber illegal. With facilitate of link way and other method, the spam filter service effectively care for users from phishing emails.

Email spam filter service

Spam accounts for a huge forty eight percent of every email traffic. These useless group emails are over just an irritation. They reduce efficiency, do well easier to miss significant emails, and force system performance by rising mail-server traffic. The cyberoam sophos is part of a generally email safety strategy that as well includes virus and threat filtering, email encodes, data loss avoidance, and email permanence. Our spam exposure technology off-loads resource-intensive everyday jobs to the Barracuda cloud so that there is no assessable impact on email release. We email spam filter earlier than they get to your server. Our cloud-based filtrations also defend your industry from rejection of Service show aggression that can repeatedly come from spamming.

How to spam filter work

In the globe of spam avoidance, IP addresses are like public security information. The IP address is the simply reliable recognize information that communication receiver can use to discover the dependable sender of each communication. When several users send email during one mail server, email recipient on the network can’t trust everything except the IP address of the mail server, as spammers can afford fake email addresses or even take off rightful users. Do you know what is outbound spam filtering? Then, let us see how it works?

Outbound spam pass through a filter involves in excess of just analyzing communication content and decline the spam. An excellent outbound spam filter identifies how to make out the actual receiver of each message, and to verification the durable behavior of each receiver, looking for guarded outline of behavior.

How to choose outbound spam filter

Outbound spam filtering solutions are accessible in a large number of efficiency, scalability and extensibility.

 Will it effort with your planning? The greatest solutions offer clear praying capacity to deal with not controlled services like VPS and devoted hosting equipment, or with manure type networks.

 Look for a dealer that provides a federal management comfort that brings collectively configuration and scrutiny

 Data from every the systems in the group

 Can you modify it? You want to be capable to write tradition policy script or system so that you can quickly respond to exclusive attacks from within your communications.

 Can the solution repeatedly inform you when a description show to be concession?
 Can you organize fast, and will the dealer be there to facilitate you when impressive goes wrong?

Online spam filtering service

Online cleaner arranged services are the perfect solution for little to medium-sized industry, or private those who have a field name but perform not have a system infrastructure that difficulty a devoted filtering server. Compare with new online spam filtering service solutions on advertise today, online cleaner propose a level examine that is unassailable in consistency, effortlessness and efficiency.

But the price of just recognize and deleting spam communication is probable to be billions of dollars every year. However, there are a sequence of thing businesses can take into description to make certain they are receiving the greatest deal.

Is CBD Really Effective in Relieving Menstrual Pain

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Frequent hormonal changes with societal pressure, work, mood swings, and anxiety!  Life is as it is tough, especially for women. And, if you have to bear painful periods in the middle of hundreds of other important tasks, life can get daunting and tiring. Menstruation is a natural process. But, if you have PCOS, PMS or uterine fibroids, the pain could be excruciating. Ideally, only a healthy lifestyle can cut you some slack. But, somehow, that’s not possible because of the current lifestyle practices and lack of time.

These problems are now getting very popular for women not just in the United States but all across the globe. And believe it or not but they can make your life a living hell most of the time. Although many of us bear these pains but it is simply not okay to go through menstrual pain altogether.

CBD products on the other hand come as a ray of hope to women experiencing menstrual pain regularly. And surprisingly cannabis products are increasingly getting popular with women these days. Let’s explore why.

How Does CBD Come Into The Picture?

CBD is garnering attention all around the world because of its incredible medicinal properties. But, the primary reason that makes it a perfect medicine is its non-psychoactive property. Scientists and medical marijuana doctors are no more condoning its presence as a healthcare aid. Other than its innumerable health benefits, it has made its presence felt for women’s health issues as well.

Studies are pretty compelling in this niche. They suggest that propagandist, when released after ovulation, could contract your uterine muscles causing cramps. So, one needs to work on reducing the concentration of these molecules. Scientists discovered that CBD blocks the enzymes that produce propagandist. Here is how it can turn an elixir for women facing painful menstrual cycles.

Blocks the Presence of Propagandist

Painful menstrual cycles could result in the production of inflammatory messengers. In this case, that would be propagandist. CBD has an amazing anti-inflammatory action that helps to reduce the presence of these molecules. So, no more breast tenderness or pain during menstruation.

Blocks The Pain Transmitting Signals

Medical marijuana, on the whole, is an excellent pain reliever. CBD follows this path and targets the nerves that carry pain signals. So, one feels the soothing effects in the areas surrounding the pain receptors.

Acts as a Muscle Relaxant

Cramps are extremely painful. Especially, when they are associated with contractions around the lining of the uterus. Luckily, the area contains endocannabinoid receptors to which CBD targets. Thereby, relaxing the muscles significantly.

Improves Blood Flow

With its muscle relaxant abilities, CBD is able to improve the blood flow in the area as well. Furthermore, it provides relief by providing oxygen to the oxygen-deprived tissues. So, one can expect a reduction in the severity of cramps.

What Are The Medicinal Benefits of Using CBD in Menstrual Cycle?

CBD comes to the rescue to thousands of patients using it to relieve symptoms associated with the menstrual cycle. It could help you bear the pain, get off those nasty backaches, or simply help you lead a better life. That’s why you entered the CBD world in the first place, isn’t it? Here is how it can be medically beneficial for you.

Say Goodbye to Painful Menstrual Cramps

Medical cannabis or CBD helps to relieve pain efficiently. Plus, with its muscle relaxation action, one can get past their menstrual cycle without any hassles. Precisely why, Whoopi Goldberg and Maya started a brand providing products exclusively for menstrual issues.

No More Backaches

Backaches are normal during periods. But, sometimes that can get completely unbearable. For example, CBD is an excellent analgesic which reduces any form of pain. It does that by blocking the vanilloid receptors responsible for sending pain signals. In addition to that, CBD also improves the levels of natural endocannabinoid, anandamide. This helps in accelerating the symptomatic relief. Hence, no more painful period memories at all.

Manages Mood Swings Like a Pro

Women go through a lot of emotional and mood transitions during monthly cycles. And the culprit is fluctuation in the levels of estrogen. CBD helps to improve the mood alterations by reducing the absorption of bliss hormone, serotonin. In short, you feel happy.

Induces Quality Sleep

Who can sleep in those painful periods? With CBD alone, you can surpass all the painful barriers and get ready for a good night’s sleep without any hassles.

Manages Other Associated Symptoms

Hormonal changes often result in certain molecular changes that could impact your skin health. For example, acne is one of the common issues with difficult menstrual cycle problems. CBD is helpful in alleviating the sebum production that could result in acne during those monthly cycles.

Why You Should Say Yes to CBD?

The menstrual cycle is not a simple disorder. It is a complex case that includes a number of factors. Women have to undergo a lot of changes that could damage their self-esteem as well. To regulate all these factors, doctors often resort to medications such as contraceptives, Eflornithine, or others. But, all these medications have severe side effects. One cannot think of a long-term treatment therapy with such pharmaceutical drugs. However, with CBD things are pretty different. You can avoid all the side-effects without reducing the therapeutic efficiency at all.

Final Thoughts

CBD or medical cannabis, whatever option you choose. You are looking forward to a painless menstrual cycle. Although research is still in its initial phases, the anecdotal results and findings seem promising. But, make sure if you are opting for CBD rich marijuana products, having a medical marijuana card in California is a must. So, choose your favorite products and say goodbye to the painful menstrual cycle forever.

Luxury Rehab Treatment Program in Spain

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Fighting addiction is undoubtedly among the most challenging scenarios anybody could have to deal with, moreover there’s a good distance to travel from just fighting it to being victorious. Under these circumstances assistance is critical, be that from members of your family or specialists. This fight is going to clearly take a lot of willpower and vitality, thus it is extremely valuable to have individuals in close proximity to you to aid any time you will want them to. It truly shouldn’t be witnessed as a sign of weakness to request for help, but rather as an indicator of power, simply because it is proof that we understand our boundaries. When you are searching for certified support, you are fairly lucky, because Spain provides lots of rehab centers & hospitals to choose from. It’s at your discretion to win the battle.

Rehabilitation facilities next to you

Entering a rehab center will absolutely give the client a much better prospect at recovery. Many men and women found that the faster treatment plans are more successful. Spain seems to have lots of rehabilitation facilities that deliver you these sorts of plans, which last for a minimum of 60 days. However, considering that there just are no 2 people who are exactly identical, you need to locate the style of therapy which best meets your unique structure. The extended 28-30 days plans turned out to be pretty beneficial for plenty of individuals, therefore you shouldn’t disregard these. It can be hard to choose from these two kinds, so maybe one should not pick whatsoever, but rather engage in both.

Free rehab programs make certain that you’ll recover

That’s correct, you will find various free rehabilitation facilities in Spain, in case you know where exactly to check. This is actually to motivate men and women to enroll. Plans like this in Spain make certain that absolutely everyone may get a chance to take control of his addiction. Actually, lots of folks don’t even There are numerous people who might be extremely excited about free rehabilitation facilities but they do not know how to find these. In case you are familiar with no one who can maybe direct you, the internet will never disappoint you, all that you need to understand regarding the centers is there someplace. The truth is, you will discover alcohol rehabilitation and drug rehabilitation facilities, so not only one precise kind of addiction carries this amazing benefit.

Costs that anyone can pay for

While it can be somewhat tricky to locate free rehabilitation centers and hospitals, you will find many of them in Spain with distinct prices. The fees are quite varied, and are affected by many things, yet the good aspect is that this helps a broad spectrum of people to be there. There are two key classes of costs, on one side there are the cost effective and alternatively, high-end luxury rehab services in Spain. Hence, absolutely everyone can find precisely what they are hunting for. It’s not uncommon for a high-class drug rehab to cost about $80.000 a month. On the other hand, this is for a select few. The typical drug rehabilitation fees won’t be above $20.000. The price for alcohol rehab is quite similar to this. Even though particular insurance policies deal with rehabilitation, this won’t involve high end hospitals. A remarkably great number of people are concerned with the prices, and they do not visit to specialized hospitals for this reason, which is quite a shame, because truthfully, although there are luxurious hospitals, with substantial fees, there are also loads of cheap ones.

And it goes on…

Before deciding on a luxury rehab center it is rather important to go for the ideal one. If you require a little bit of help with this, we are right here for that. This challenge is quite hard on account of the countless options one is faced with. Folks often see just the rewards of having many choices, and few notice the draw back of this. The fantastic thing is that you may be picky, and seek until you eventually come across the perfect version. Nevertheless, the draw back is that picking becomes a lot more complicated with that many options to think of.

Absolutely everything has a start, rehabilitation starts off with recognizing that you require help. Addiction comes with a world of illusions which is difficult to break. After that you need to search for help. Many people change their minds at the start, thus it is pretty essential to defeat the first steps. Therefore, at what step are you now? This article will be helpful to you regardless in which phase of your quest you currently are. Our aim is to familiarize you a bit with luxury rehab centers. How much would you say that you know about them? Do you think that it is enough?

For those of you who do not wish to hold back on expenses, there are also deluxe treatment options accessible. Regular clients incorporate actors and other public figures. You do not have to say goodbye to luxury, not even in this situation, if you can afford it. Of course, the basics for the high-end treatment option and the regular ones are basically the same, the big difference is in the particulars. For example, food is something that’s different, at the high end you are going to enjoy gourmet meals prepared by a chef. And you will enjoy significantly more comforts. Therefore, you will find lots of options to select from with regards to luxury rehab centers.

The fact is that luxury rehab centers offer an intricate intervention plan to help their clients to recuperate. Among the most important areas to deal with, are his coping skills. Essentially, these are the strategies we use in order to resolve our problems. Several practices are beneficial for the individual, such as seeking support. Yet, there are also destructive ones, like looking for sanctuary in alcohol. Having said that, with a bit of assistance, people may learn to not utilize the negative methods and rely on the positive ones.

There’s no better way to see what people actually think of the luxury rehab centers than to look over a few testimonials. The net could be your best ally for this specific job, thus ideally, you’re not hesitant to utilize it. The net is simply buzzing with testimonials, thus you can read till you get bored. That way, you will understand the real stories of real people. You must not be shocked that the tales differ quite a lot, after all, every single person presents his personal adventure as he saw it.

The Truth behind Palo Mayombe

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Palo Mayombe Initiations are widely searched on the internet but it is difficult to find legit knowledge. It’s a blessing to have https://www.palomayombe.org as this website share truthful knowledge and answers to important questions. In the following I want to teach non-initiates some true knowledge about Palo mayombe. All of the following ceremonies are important initiations that an individual will undergo if they are considering becoming a part of Palo mayombe. A Congo Religious Temple is called in Spanish “MUNANZO” or “TERRIERO” in Portuguese. A Munanzo is a place of worship and where initiated individuals come together as a “family unit” to venerate the vast pantheon of Congo Spiritual Deities. A Munanzo is a place where your spiritual journey into the mystical supernatural world of the Congo Spirits begins. A Munanzo is a place of religious learning and also a place where magic begins and ends. If you are seeking initiation into the Quimbanda Congo religious Mysteries there are two things that you should know right now and be prepared for before beginning your spiritual journey. The first is that it requires a lot of time and personal dedication. When you become initiated it will require much of your time to be spent at your Congo Munanzo working with your Godfather if you want to learn. That means a lot of time away from your home, time away from your personal relationships and time away from having fun. To complete the various steps and levels of Congo initiations could take many years. The second thing is that it will require money for your religious education. Remember, this religious tradition can really only be learned and experienced by direct initiation and participation. Each level of initiation requires that the individual give a donation fee (Derecho) to the Congo Temple. The Derecho is used to maintain the Congo Temple and to purchase the required ritual offerings which many times are expensive for the spirits. There are many other minor initiations associated with a Quimbanda Congo Munanzo / Terriero, but the following are the most important for an individual to do. The Congo experience is a very beautiful thing and the spirits will reward you. Patience and personal sacrifice are key elements to successful learning at a traditional Quimbanda Congo Munanzo / Terriero.

Improving a Brand’s Bottom Line Through Good Design

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Written by Anthony Del Gigante

Whether you’re looking at a product, a package, or even a website, good design is able to uplift the senses, inspire powerful emotions, and even encourage action.

There’s another important impact of design, however, that’s often overlooked in university design and marketing programs: the impact that design can have on a brand’s bottom line.

Our design experts here at MDG Advertising created an educational infographic, Why Good Design Matters for Businesses, which outlines how and why good design has a measurable impact on a company’s bottom line.

The Case for Prioritizing Design

Researchers at McKinsey & Company recently analyzed the performance of 300 publicly traded companies to determine whether design added value to the company’s bottom line. The analysis found that the companies in the upper tier, in terms of design, impressively outperformed their competitors. For example, brands that prioritized design averaged revenue growth that was about one-third higher than their competitors—and shareholder return that was more than 50% higher. The researchers also concluded that the correlation between good design practices and improved performance wasn’t limited to a single industry or type of firm. Design-focused firms surpassed their peers across a wide range of industries, including banking, medical technology, and consumer packaged goods.

Why Does Design Matter?

At this point, you may be asking yourself, “Why does design matter to a brand’s bottom line?” While focusing on creating good design offers a lot of advantages, these benefits appear to have the most direct impact on a brand’s bottom line:

Design Is Integral to Branding: Design helps to establish a brand’s identity, communicates what the brand represents, and distinguishes it from the competition. To be effective, a brand must be original, consistent, and targeted to the desired consumer demographic. When you think of top brands, such as Apple or McDonald’s, you instantly think of a certain experience, such as how the product functions, looks, smells, or even tastes. This meshing of design, branding, and consumer experience can translate to significant business value. For example, tech giant Apple has an estimated business value of $214 billion, and beverage icon Coca-Cola has an estimated value of $66 billion.

Design Communicates Quality and Authenticity: The majority of consumers form an opinion of a company based on design elements, such as its logo, color scheme, and packaging. This is especially true for consumers who engage with a brand online. For example:

 75% of consumers judge a brand by its website design.
 The average consumer assesses and formulates an opinion about a company’s website within 50 milliseconds.
 55% percent of consumers spend 15 seconds or less on a company’s website.

Design Has the Power to Make Every Service, Product, or Consumer Experience Better

Don Norman, who’s widely considered to be the architect of modern user experience design, believes that good design will make consumers happy on three levels:

1. On a visceral level, all of the elements of a brand’s design should work together to create a favorable first impression.
2. A brand’s design should create a consumer experience that’s intuitive and enjoyable.
3. All the elements of a brand’s design should reflect the larger meaning or story that’s being conveyed.

What Are the Fundamentals of Good Design?

Which design best practices can brands incorporate to maximize the positive impact on their bottom line? During its analysis, McKinsey found the following trends among top-performing companies:

The Use of Quantifiable Metrics: The most successful companies set design-performance goals, use objective metrics to measure progress toward those goals, and modify strategies as necessary based on the firm’s performance.

The Elimination of Silos: Design is not the sole responsibility of the design and marketing team. Everyone involved in the development, implementation, execution, and evaluation of a design should be included in the design process and held accountable.

Ongoing Assessment and Refinement: Creating a design for a brand is not a one-off process. Successful firms continually reassess and refine their design and branding elements and strategies.

Good Design Focuses on the Customer: Exceptional design isn’t what you as a designer or marketer thinks looks good. It must consider the needs, wants, and preferences of the consumer. The late Steve Jobs famously said, “It’s not just what it looks like and feels like. Design is how it works.”

Remember, consumer-focused design has the power to make each facet of a company better—which is what ultimately adds value to the business’s bottom line.

ABOUT THE AUTHOR:

Anthony Del Gigante, Chief Creative Officer at MDG Advertising
Anthony Del Gigante is chief creative officer at MDG Advertising, a full-service ad agency in Brooklyn, New York and Boca Raton, Florida. Over the years, his unique talents in brand strategy, visual identity development, and brand activation have consistently delivered measurable results for a wide range of world-renowned clients, including American Express, Verizon, AbbVie, and Cushman Wakefield. A brand specialist, Anthony leads MDG’s creative development, working with clients to develop creative, strategic, and functional solutions for their brands.

5 Essential Areas of Study for Marketing Majors

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Written by Michael Del Gigante

If you’re like most college students, you’re counting on your classes to provide you with the knowledge and skills you’ll need to find a job in your field following graduation. As a graduate, you’ll probably realize that while college provided you with a solid foundation, it didn’t equip you with all the practical skills you’ll need in the real world.

This is especially true in the study of marketing, since it can be difficult for schools to adapt their programs and courses quickly enough to reflect the constant changes and developments within the field.

The advertising and marketing experts at MDG Advertising have compiled the following list of topics that every marketing major should make the time to study, even if they’re not part of their degree program.

Social Media

Since you probably spend a significant amount of time every day using social media platforms, it may be surprising that there’s a major difference between using social media in your personal life and using it for business.

In fact, creating a comprehensive and successful social media strategy across multiple platforms for a business can be quite challenging, since each platform requires a unique approach. For instance, a wildly successful Facebook campaign may not translate well to Twitter or Instagram.

Immersing yourself in case studies of social campaigns—both successful and unsuccessful—and exploring various methods for creating a solid social media strategy can help expand on the basics that you learn in the classroom.

Blogging

Marketing experts will tell you that a blog is essential for generating leads, raising brand awareness, and promoting products and services through other sites. An effective blog must have content that’s original and compelling enough to hold the consumer’s attention and trigger action. But, creating a blog isn’t enough. You also need to know how to drive traffic to it by promoting it across social media.

While marketing majors may spend a great deal of time on writing assignments, most academic work focuses on argumentative essays, which are very different from writing blog posts aimed at consumers.

As a student, there are a number of ways that you can develop or refine your blogging skills, such as creating your own blog, contributing content to an existing blog, or by becoming an author for an online content creation company. This type of experience will teach you how to develop and research original blog topics, and how to create different types of content to engage various target audiences.

Content Marketing

Content marketing is a broad term that includes blogging, as well as video creation, email campaigns, infographic design, and other techniques. According to data compiled by Curata, 74% of companies create content that takes into consideration trends and other data relevant to the brand to increase the quality and quantity of leads.

To be effective, content must align with the business objectives and mission of the brand. The Content Marketing Institute, HubSpot, and other online content marketing guides can help you understand the basics.

Behavior Knowledge

At its core, marketing requires an understanding of human behavior in order to create relationships with a target audience. Once you understand how consumers make decisions, you can develop a marketing strategy using content that’s designed to trigger the desired emotions and actions. By mastering the art of adapting the tone and voice of your content to your target audience, you can generate more clicks and leads.

Consumer preferences and behaviors are constantly changing. For example, peer reviews on social media often have a bigger influence on consumers than traditional ads thanks to the increasing amount of time that we all spend on social media. This means that your quest for behavior knowledge must continue throughout your career.

Search Engine Optimization (SEO)

To maximize conversion rates and outbound leads, blogs and websites must be optimized to rank as high as possible in search results. Most marketing programs touch on the subject of search engine optimization; however, the approaches and strategies you’re studying can change so fast that the information could easily be outdated.

For example, the traditional approach of stuffing as many keywords as possible into your content may actually lower a business’s ranking. Today’s search engine algorithms prefer a mix of keywords and variations that fit naturally within the content. Moz Blog and other online marketing blogs are good resources for expanding your knowledge of SEO and keyword use in content development.

About Michael Del Gigante, CEO of MDG Advertising

In 1999, CEO Michael Del Gigante founded MDG Advertising, a full-service advertising agency with offices in Boca Raton, Florida and Brooklyn, New York. With his unique insight and decades of industry experience, he turned what was once a traditional ad agency into an integrated branding firm based on an innovative 360-degree marketing philosophy that provides a full spectrum of traditional and digital advertising services.

Is Newark Airport Long-Term Parking Safe and Reasonable?

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One major concern that frequent travelers have is to find a secure and reasonable parking at a crowded airport.

And New Jersey’s Newark Liberty International Airport (EWR) is no exception!

Once we reach an airport, we already have too much on our hands. From handling our luggage, managing our passport and other relevant documents to juggling between our itinerary details, there’s just so much to do.

Therefore, finding an airport parking which is safe and reliable is a much-welcomed relief.

Opening its doors for the first time on October 1, 1928, the airport is located 15 miles southwest of Manhattan. Serving more than 30 airlines, the EWR is one of three major airports serving the metro area of New York.

If you are a frequent flyer, you need to what the long term parking issues are. The first and foremost is the issue of safety and security, in addition to parking rates and reservation methods.

Safety and Security

Secure airport parking is of paramount importance. Just this April, the airport set a record of screening 78,118 passengers at the security checkpoints in a single day, according to a news report.

Other essentials of reasonability are, is the parking available at a fair price? Does it offer any additional incentives? Is the reservation process hassle free?

Parking Rates

A number of services online suggest that the long term parking is available near Newark Airport for as low as $8.50. The long term parking rates are offered at a rate of $34 for a maximum of 24 hours in the daily lots.

In the economy lot, it lets you park your car for $18 for the first 24 hours. However, it charges a sum of $6 every 8 hours after the passage of the 24-hour time period. The airport’s parking cost for persons with restricted mobility a sum of $18 for a period of 24 hours maximum.

Reservations

In terms of airport parking reservations, the EWR accepts Credit and Debit Cards as well as cash payments. It also offers online reserved parking in the designated lots and areas.

EWR’s Long-Term Parking is Worth a Try!

Long term Newark airport parking is worth a try given its location. Parking offsite Newark Airport is more affordable than it is in other lots of the facility.

The long term parking rates vary between different lots and areas. Airport parking reservations can be made online with several credit and debit cards being accepted. So do give it a try!

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Asbestos in Chicago

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Chicago, the largest city in the Midwest, has long been known as a bustling hub of industry. As a booming city, Chicago became a center for industries like construction, manufacturing, bricklaying, building demolition, and other occupations that built the city from the ground up. Unfortunately, these industries are among those at the highest risk of dangerous asbestos exposure and its corresponding disease, mesothelioma. For over seven decades, countless workers experienced deadly levels of asbestos exposure in industries ranging from automotive mechanic work to shipbuilding.

A rare and aggressive cancer, mesothelioma affects the lining of the lungs, abdomen, and testicles. Exposure to asbestos is the only known cause of mesothelioma; the fiber is very delicate and easily becomes dust, which is then inhaled. Asbestos is heat-resistant, making it a prized material in insulation, manufacturing, and more. Victims most commonly experienced this deadly exposure in the workplace due to the material’s widespread industrial uses. While asbestos use has been limited, the United States does not yet have a complete ban on the material.

Because Chicago is home to numerous industries, many Chicago workers have been at risk of asbestos exposure. In the early 1970s, government agencies like the Occupational Safety and Health Administration (OSHA) and the U.S. Environmental Protection Agency (EPA) began to regulate asbestos and other toxic substances, protecting workers. However, many workers exposed before then experienced higher rates of asbestos exposure. In addition, some asbestos-containing products remain in use today. According to the U.S. Geological Survey, 750 metric tons of asbestos were imported to the country in 2018.

Today, many former workers are at risk of a mesothelioma diagnosis. Those who worked in manufacturing, construction, insulation, or other industrial occupations continue to be diagnosed with the disease, which has no cure. Additionally, the continued use of asbestos-containing products poses a risk in both the home and the workplace. Recent lawsuits have alleged asbestos exposure through the use of personal care products such as baby powder and eyeshadow. In Chicago, individuals who worked at job sites in South Chicago, Morton Grove, Bellwood, and more likely used products that contained asbestos. For individuals who worked directly with the products, airborne asbestos posed a significant danger to their health later in life. Many of these effects are now coming to the surface as a generation of workers contracts mesothelioma.

Because asbestos was so widely used in buildings prior to 1980, many of the homes, offices, and schools in Chicago are at risk of containing asbestos products. As these asbestos products age and begin to crumble, occupants of the building risk inhaling the toxic fibers and damaging their lungs. To remove contaminated materials such as floor and roofing tiles or insulation, it is crucial to work with abatement professionals. These specialists work within strict removal guidelines that require the asbestos to be packaged while wet and set air quality requirements.

Although asbestos use in the United States has declined, the residual risks remain. Because mesothelioma takes decades to develop, individuals who began their careers prior to the implementation of asbestos regulation receive diagnoses in their retirement. In Chicago, a national hub of industry, numerous plants, and factories utilized asbestos-containing products. Even today, old asbestos material poses a risk.

The Truth And Significance Of The Angel Number 666

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There is a myth popular around the world and that is about the number 666. Many people think it as the number of the devil. Most horror movies feature this number alongside the evil and eventually people got a fear for this number.

But, what is the spiritual significance of 666. It carries positive vibrations and can give positive outcomes to the person seeing the number.

What is actually the Angel Number 666?

The angel number 666 meaning means and indicates a person’s ability to work with the help of his imagination and his intelligence to achieve some positive results. It is a power motivation required by a person when he or she starts to doubt oneself or passes out opportunities just because he or she thinks that they are not eligible or worth or good enough for the opportunity.

Angel number 666, meaning to encourage a person to pay attention to the quality of thoughts. It suggests you that to force out any worry or fear that come in your mind and affect you, your job, your relationships, your goals or anything you yearn about. The human mind is very powerful. One drawback of the mind is that it attracts anything you constantly think about. Thus, to deal with it, you must focus only on the positive side of anything so as to attract only the positivity.

Some unusual facts about angel number 666

Angel number 666 is the number to bring positivity in your life by not only seeing things positively but by eradicating all negativity within yourself. Some facts about this number are:

• The number is a sign to you to start believing in yourself and that you can do great things

• 666 acts as an indicator to reorganize and manage your thoughts by focusing on important things only.

• Angel number 666 is way, your guardian angels assure that you will get their support and assistance in pursuing your goals.

• The number guides you to focus on spirituality in order to convert all negativity into positivity.

• The number is a sign of warning to reassess your life.

Why do some people consider angel number 666 as bad luck.

All angel numbers have different benefits and through this numbers, angels try to communicate with us stating or warning about various matters. In case of the angel number 666 meaning, it has been always associated with the devil and all ill factors of spirituality. The number is also known as the number of beast in the context of darkness, negativity, bad luck etc.

But the truth is that the number is not anything to fear about demons and devils. In fact the reason why this number sometimes seems unlucky or disturbing to some people is that it is actually the angels way of telling you that your thoughts are misaligned.

When you feel such insecurities with the angel number and their symbolism, you must realise that the number is giving you a wakeup call to maintain the balance between the material world and the spiritual world. It tells you not to be driven away by the desires of the material world and to trust your intuition and listen to your inner voices.