The Truth behind Palo Mayombe

Share:

Palo Mayombe Initiations are widely searched on the internet but it is difficult to find legit knowledge. It’s a blessing to have https://www.palomayombe.org as this website share truthful knowledge and answers to important questions. In the following I want to teach non-initiates some true knowledge about Palo mayombe. All of the following ceremonies are important initiations that an individual will undergo if they are considering becoming a part of Palo mayombe. A Congo Religious Temple is called in Spanish “MUNANZO” or “TERRIERO” in Portuguese. A Munanzo is a place of worship and where initiated individuals come together as a “family unit” to venerate the vast pantheon of Congo Spiritual Deities. A Munanzo is a place where your spiritual journey into the mystical supernatural world of the Congo Spirits begins. A Munanzo is a place of religious learning and also a place where magic begins and ends. If you are seeking initiation into the Quimbanda Congo religious Mysteries there are two things that you should know right now and be prepared for before beginning your spiritual journey. The first is that it requires a lot of time and personal dedication. When you become initiated it will require much of your time to be spent at your Congo Munanzo working with your Godfather if you want to learn. That means a lot of time away from your home, time away from your personal relationships and time away from having fun. To complete the various steps and levels of Congo initiations could take many years. The second thing is that it will require money for your religious education. Remember, this religious tradition can really only be learned and experienced by direct initiation and participation. Each level of initiation requires that the individual give a donation fee (Derecho) to the Congo Temple. The Derecho is used to maintain the Congo Temple and to purchase the required ritual offerings which many times are expensive for the spirits. There are many other minor initiations associated with a Quimbanda Congo Munanzo / Terriero, but the following are the most important for an individual to do. The Congo experience is a very beautiful thing and the spirits will reward you. Patience and personal sacrifice are key elements to successful learning at a traditional Quimbanda Congo Munanzo / Terriero.

Improving a Brand’s Bottom Line Through Good Design

Share:

Written by Anthony Del Gigante

Whether you’re looking at a product, a package, or even a website, good design is able to uplift the senses, inspire powerful emotions, and even encourage action.

There’s another important impact of design, however, that’s often overlooked in university design and marketing programs: the impact that design can have on a brand’s bottom line.

Our design experts here at MDG Advertising created an educational infographic, Why Good Design Matters for Businesses, which outlines how and why good design has a measurable impact on a company’s bottom line.

The Case for Prioritizing Design

Researchers at McKinsey & Company recently analyzed the performance of 300 publicly traded companies to determine whether design added value to the company’s bottom line. The analysis found that the companies in the upper tier, in terms of design, impressively outperformed their competitors. For example, brands that prioritized design averaged revenue growth that was about one-third higher than their competitors—and shareholder return that was more than 50% higher. The researchers also concluded that the correlation between good design practices and improved performance wasn’t limited to a single industry or type of firm. Design-focused firms surpassed their peers across a wide range of industries, including banking, medical technology, and consumer packaged goods.

Why Does Design Matter?

At this point, you may be asking yourself, “Why does design matter to a brand’s bottom line?” While focusing on creating good design offers a lot of advantages, these benefits appear to have the most direct impact on a brand’s bottom line:

Design Is Integral to Branding: Design helps to establish a brand’s identity, communicates what the brand represents, and distinguishes it from the competition. To be effective, a brand must be original, consistent, and targeted to the desired consumer demographic. When you think of top brands, such as Apple or McDonald’s, you instantly think of a certain experience, such as how the product functions, looks, smells, or even tastes. This meshing of design, branding, and consumer experience can translate to significant business value. For example, tech giant Apple has an estimated business value of $214 billion, and beverage icon Coca-Cola has an estimated value of $66 billion.

Design Communicates Quality and Authenticity: The majority of consumers form an opinion of a company based on design elements, such as its logo, color scheme, and packaging. This is especially true for consumers who engage with a brand online. For example:

 75% of consumers judge a brand by its website design.
 The average consumer assesses and formulates an opinion about a company’s website within 50 milliseconds.
 55% percent of consumers spend 15 seconds or less on a company’s website.

Design Has the Power to Make Every Service, Product, or Consumer Experience Better

Don Norman, who’s widely considered to be the architect of modern user experience design, believes that good design will make consumers happy on three levels:

1. On a visceral level, all of the elements of a brand’s design should work together to create a favorable first impression.
2. A brand’s design should create a consumer experience that’s intuitive and enjoyable.
3. All the elements of a brand’s design should reflect the larger meaning or story that’s being conveyed.

What Are the Fundamentals of Good Design?

Which design best practices can brands incorporate to maximize the positive impact on their bottom line? During its analysis, McKinsey found the following trends among top-performing companies:

The Use of Quantifiable Metrics: The most successful companies set design-performance goals, use objective metrics to measure progress toward those goals, and modify strategies as necessary based on the firm’s performance.

The Elimination of Silos: Design is not the sole responsibility of the design and marketing team. Everyone involved in the development, implementation, execution, and evaluation of a design should be included in the design process and held accountable.

Ongoing Assessment and Refinement: Creating a design for a brand is not a one-off process. Successful firms continually reassess and refine their design and branding elements and strategies.

Good Design Focuses on the Customer: Exceptional design isn’t what you as a designer or marketer thinks looks good. It must consider the needs, wants, and preferences of the consumer. The late Steve Jobs famously said, “It’s not just what it looks like and feels like. Design is how it works.”

Remember, consumer-focused design has the power to make each facet of a company better—which is what ultimately adds value to the business’s bottom line.

ABOUT THE AUTHOR:

Anthony Del Gigante, Chief Creative Officer at MDG Advertising
Anthony Del Gigante is chief creative officer at MDG Advertising, a full-service ad agency in Brooklyn, New York and Boca Raton, Florida. Over the years, his unique talents in brand strategy, visual identity development, and brand activation have consistently delivered measurable results for a wide range of world-renowned clients, including American Express, Verizon, AbbVie, and Cushman Wakefield. A brand specialist, Anthony leads MDG’s creative development, working with clients to develop creative, strategic, and functional solutions for their brands.

Asbestos in Chicago

Share:

Chicago, the largest city in the Midwest, has long been known as a bustling hub of industry. As a booming city, Chicago became a center for industries like construction, manufacturing, bricklaying, building demolition, and other occupations that built the city from the ground up. Unfortunately, these industries are among those at the highest risk of dangerous asbestos exposure and its corresponding disease, mesothelioma. For over seven decades, countless workers experienced deadly levels of asbestos exposure in industries ranging from automotive mechanic work to shipbuilding.

A rare and aggressive cancer, mesothelioma affects the lining of the lungs, abdomen, and testicles. Exposure to asbestos is the only known cause of mesothelioma; the fiber is very delicate and easily becomes dust, which is then inhaled. Asbestos is heat-resistant, making it a prized material in insulation, manufacturing, and more. Victims most commonly experienced this deadly exposure in the workplace due to the material’s widespread industrial uses. While asbestos use has been limited, the United States does not yet have a complete ban on the material.

Because Chicago is home to numerous industries, many Chicago workers have been at risk of asbestos exposure. In the early 1970s, government agencies like the Occupational Safety and Health Administration (OSHA) and the U.S. Environmental Protection Agency (EPA) began to regulate asbestos and other toxic substances, protecting workers. However, many workers exposed before then experienced higher rates of asbestos exposure. In addition, some asbestos-containing products remain in use today. According to the U.S. Geological Survey, 750 metric tons of asbestos were imported to the country in 2018.

Today, many former workers are at risk of a mesothelioma diagnosis. Those who worked in manufacturing, construction, insulation, or other industrial occupations continue to be diagnosed with the disease, which has no cure. Additionally, the continued use of asbestos-containing products poses a risk in both the home and the workplace. Recent lawsuits have alleged asbestos exposure through the use of personal care products such as baby powder and eyeshadow. In Chicago, individuals who worked at job sites in South Chicago, Morton Grove, Bellwood, and more likely used products that contained asbestos. For individuals who worked directly with the products, airborne asbestos posed a significant danger to their health later in life. Many of these effects are now coming to the surface as a generation of workers contracts mesothelioma.

Because asbestos was so widely used in buildings prior to 1980, many of the homes, offices, and schools in Chicago are at risk of containing asbestos products. As these asbestos products age and begin to crumble, occupants of the building risk inhaling the toxic fibers and damaging their lungs. To remove contaminated materials such as floor and roofing tiles or insulation, it is crucial to work with abatement professionals. These specialists work within strict removal guidelines that require the asbestos to be packaged while wet and set air quality requirements.

Although asbestos use in the United States has declined, the residual risks remain. Because mesothelioma takes decades to develop, individuals who began their careers prior to the implementation of asbestos regulation receive diagnoses in their retirement. In Chicago, a national hub of industry, numerous plants, and factories utilized asbestos-containing products. Even today, old asbestos material poses a risk.