The Truth behind Palo Mayombe

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Palo Mayombe Initiations are widely searched on the internet but it is difficult to find legit knowledge. It’s a blessing to have https://www.palomayombe.org as this website share truthful knowledge and answers to important questions. In the following I want to teach non-initiates some true knowledge about Palo mayombe. All of the following ceremonies are important initiations that an individual will undergo if they are considering becoming a part of Palo mayombe. A Congo Religious Temple is called in Spanish “MUNANZO” or “TERRIERO” in Portuguese. A Munanzo is a place of worship and where initiated individuals come together as a “family unit” to venerate the vast pantheon of Congo Spiritual Deities. A Munanzo is a place where your spiritual journey into the mystical supernatural world of the Congo Spirits begins. A Munanzo is a place of religious learning and also a place where magic begins and ends. If you are seeking initiation into the Quimbanda Congo religious Mysteries there are two things that you should know right now and be prepared for before beginning your spiritual journey. The first is that it requires a lot of time and personal dedication. When you become initiated it will require much of your time to be spent at your Congo Munanzo working with your Godfather if you want to learn. That means a lot of time away from your home, time away from your personal relationships and time away from having fun. To complete the various steps and levels of Congo initiations could take many years. The second thing is that it will require money for your religious education. Remember, this religious tradition can really only be learned and experienced by direct initiation and participation. Each level of initiation requires that the individual give a donation fee (Derecho) to the Congo Temple. The Derecho is used to maintain the Congo Temple and to purchase the required ritual offerings which many times are expensive for the spirits. There are many other minor initiations associated with a Quimbanda Congo Munanzo / Terriero, but the following are the most important for an individual to do. The Congo experience is a very beautiful thing and the spirits will reward you. Patience and personal sacrifice are key elements to successful learning at a traditional Quimbanda Congo Munanzo / Terriero.

Improving a Brand’s Bottom Line Through Good Design

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Written by Anthony Del Gigante

Whether you’re looking at a product, a package, or even a website, good design is able to uplift the senses, inspire powerful emotions, and even encourage action.

There’s another important impact of design, however, that’s often overlooked in university design and marketing programs: the impact that design can have on a brand’s bottom line.

Our design experts here at MDG Advertising created an educational infographic, Why Good Design Matters for Businesses, which outlines how and why good design has a measurable impact on a company’s bottom line.

The Case for Prioritizing Design

Researchers at McKinsey & Company recently analyzed the performance of 300 publicly traded companies to determine whether design added value to the company’s bottom line. The analysis found that the companies in the upper tier, in terms of design, impressively outperformed their competitors. For example, brands that prioritized design averaged revenue growth that was about one-third higher than their competitors—and shareholder return that was more than 50% higher. The researchers also concluded that the correlation between good design practices and improved performance wasn’t limited to a single industry or type of firm. Design-focused firms surpassed their peers across a wide range of industries, including banking, medical technology, and consumer packaged goods.

Why Does Design Matter?

At this point, you may be asking yourself, “Why does design matter to a brand’s bottom line?” While focusing on creating good design offers a lot of advantages, these benefits appear to have the most direct impact on a brand’s bottom line:

Design Is Integral to Branding: Design helps to establish a brand’s identity, communicates what the brand represents, and distinguishes it from the competition. To be effective, a brand must be original, consistent, and targeted to the desired consumer demographic. When you think of top brands, such as Apple or McDonald’s, you instantly think of a certain experience, such as how the product functions, looks, smells, or even tastes. This meshing of design, branding, and consumer experience can translate to significant business value. For example, tech giant Apple has an estimated business value of $214 billion, and beverage icon Coca-Cola has an estimated value of $66 billion.

Design Communicates Quality and Authenticity: The majority of consumers form an opinion of a company based on design elements, such as its logo, color scheme, and packaging. This is especially true for consumers who engage with a brand online. For example:

 75% of consumers judge a brand by its website design.
 The average consumer assesses and formulates an opinion about a company’s website within 50 milliseconds.
 55% percent of consumers spend 15 seconds or less on a company’s website.

Design Has the Power to Make Every Service, Product, or Consumer Experience Better

Don Norman, who’s widely considered to be the architect of modern user experience design, believes that good design will make consumers happy on three levels:

1. On a visceral level, all of the elements of a brand’s design should work together to create a favorable first impression.
2. A brand’s design should create a consumer experience that’s intuitive and enjoyable.
3. All the elements of a brand’s design should reflect the larger meaning or story that’s being conveyed.

What Are the Fundamentals of Good Design?

Which design best practices can brands incorporate to maximize the positive impact on their bottom line? During its analysis, McKinsey found the following trends among top-performing companies:

The Use of Quantifiable Metrics: The most successful companies set design-performance goals, use objective metrics to measure progress toward those goals, and modify strategies as necessary based on the firm’s performance.

The Elimination of Silos: Design is not the sole responsibility of the design and marketing team. Everyone involved in the development, implementation, execution, and evaluation of a design should be included in the design process and held accountable.

Ongoing Assessment and Refinement: Creating a design for a brand is not a one-off process. Successful firms continually reassess and refine their design and branding elements and strategies.

Good Design Focuses on the Customer: Exceptional design isn’t what you as a designer or marketer thinks looks good. It must consider the needs, wants, and preferences of the consumer. The late Steve Jobs famously said, “It’s not just what it looks like and feels like. Design is how it works.”

Remember, consumer-focused design has the power to make each facet of a company better—which is what ultimately adds value to the business’s bottom line.

ABOUT THE AUTHOR:

Anthony Del Gigante, Chief Creative Officer at MDG Advertising
Anthony Del Gigante is chief creative officer at MDG Advertising, a full-service ad agency in Brooklyn, New York and Boca Raton, Florida. Over the years, his unique talents in brand strategy, visual identity development, and brand activation have consistently delivered measurable results for a wide range of world-renowned clients, including American Express, Verizon, AbbVie, and Cushman Wakefield. A brand specialist, Anthony leads MDG’s creative development, working with clients to develop creative, strategic, and functional solutions for their brands.

5 Essential Areas of Study for Marketing Majors

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Written by Michael Del Gigante

If you’re like most college students, you’re counting on your classes to provide you with the knowledge and skills you’ll need to find a job in your field following graduation. As a graduate, you’ll probably realize that while college provided you with a solid foundation, it didn’t equip you with all the practical skills you’ll need in the real world.

This is especially true in the study of marketing, since it can be difficult for schools to adapt their programs and courses quickly enough to reflect the constant changes and developments within the field.

The advertising and marketing experts at MDG Advertising have compiled the following list of topics that every marketing major should make the time to study, even if they’re not part of their degree program.

Social Media

Since you probably spend a significant amount of time every day using social media platforms, it may be surprising that there’s a major difference between using social media in your personal life and using it for business.

In fact, creating a comprehensive and successful social media strategy across multiple platforms for a business can be quite challenging, since each platform requires a unique approach. For instance, a wildly successful Facebook campaign may not translate well to Twitter or Instagram.

Immersing yourself in case studies of social campaigns—both successful and unsuccessful—and exploring various methods for creating a solid social media strategy can help expand on the basics that you learn in the classroom.

Blogging

Marketing experts will tell you that a blog is essential for generating leads, raising brand awareness, and promoting products and services through other sites. An effective blog must have content that’s original and compelling enough to hold the consumer’s attention and trigger action. But, creating a blog isn’t enough. You also need to know how to drive traffic to it by promoting it across social media.

While marketing majors may spend a great deal of time on writing assignments, most academic work focuses on argumentative essays, which are very different from writing blog posts aimed at consumers.

As a student, there are a number of ways that you can develop or refine your blogging skills, such as creating your own blog, contributing content to an existing blog, or by becoming an author for an online content creation company. This type of experience will teach you how to develop and research original blog topics, and how to create different types of content to engage various target audiences.

Content Marketing

Content marketing is a broad term that includes blogging, as well as video creation, email campaigns, infographic design, and other techniques. According to data compiled by Curata, 74% of companies create content that takes into consideration trends and other data relevant to the brand to increase the quality and quantity of leads.

To be effective, content must align with the business objectives and mission of the brand. The Content Marketing Institute, HubSpot, and other online content marketing guides can help you understand the basics.

Behavior Knowledge

At its core, marketing requires an understanding of human behavior in order to create relationships with a target audience. Once you understand how consumers make decisions, you can develop a marketing strategy using content that’s designed to trigger the desired emotions and actions. By mastering the art of adapting the tone and voice of your content to your target audience, you can generate more clicks and leads.

Consumer preferences and behaviors are constantly changing. For example, peer reviews on social media often have a bigger influence on consumers than traditional ads thanks to the increasing amount of time that we all spend on social media. This means that your quest for behavior knowledge must continue throughout your career.

Search Engine Optimization (SEO)

To maximize conversion rates and outbound leads, blogs and websites must be optimized to rank as high as possible in search results. Most marketing programs touch on the subject of search engine optimization; however, the approaches and strategies you’re studying can change so fast that the information could easily be outdated.

For example, the traditional approach of stuffing as many keywords as possible into your content may actually lower a business’s ranking. Today’s search engine algorithms prefer a mix of keywords and variations that fit naturally within the content. Moz Blog and other online marketing blogs are good resources for expanding your knowledge of SEO and keyword use in content development.

About Michael Del Gigante, CEO of MDG Advertising

In 1999, CEO Michael Del Gigante founded MDG Advertising, a full-service advertising agency with offices in Boca Raton, Florida and Brooklyn, New York. With his unique insight and decades of industry experience, he turned what was once a traditional ad agency into an integrated branding firm based on an innovative 360-degree marketing philosophy that provides a full spectrum of traditional and digital advertising services.