5 Essential Areas of Study for Marketing Majors

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Written by Michael Del Gigante

If you’re like most college students, you’re counting on your classes to provide you with the knowledge and skills you’ll need to find a job in your field following graduation. As a graduate, you’ll probably realize that while college provided you with a solid foundation, it didn’t equip you with all the practical skills you’ll need in the real world.

This is especially true in the study of marketing, since it can be difficult for schools to adapt their programs and courses quickly enough to reflect the constant changes and developments within the field.

The advertising and marketing experts at MDG Advertising have compiled the following list of topics that every marketing major should make the time to study, even if they’re not part of their degree program.

Social Media

Since you probably spend a significant amount of time every day using social media platforms, it may be surprising that there’s a major difference between using social media in your personal life and using it for business.

In fact, creating a comprehensive and successful social media strategy across multiple platforms for a business can be quite challenging, since each platform requires a unique approach. For instance, a wildly successful Facebook campaign may not translate well to Twitter or Instagram.

Immersing yourself in case studies of social campaigns—both successful and unsuccessful—and exploring various methods for creating a solid social media strategy can help expand on the basics that you learn in the classroom.

Blogging

Marketing experts will tell you that a blog is essential for generating leads, raising brand awareness, and promoting products and services through other sites. An effective blog must have content that’s original and compelling enough to hold the consumer’s attention and trigger action. But, creating a blog isn’t enough. You also need to know how to drive traffic to it by promoting it across social media.

While marketing majors may spend a great deal of time on writing assignments, most academic work focuses on argumentative essays, which are very different from writing blog posts aimed at consumers.

As a student, there are a number of ways that you can develop or refine your blogging skills, such as creating your own blog, contributing content to an existing blog, or by becoming an author for an online content creation company. This type of experience will teach you how to develop and research original blog topics, and how to create different types of content to engage various target audiences.

Content Marketing

Content marketing is a broad term that includes blogging, as well as video creation, email campaigns, infographic design, and other techniques. According to data compiled by Curata, 74% of companies create content that takes into consideration trends and other data relevant to the brand to increase the quality and quantity of leads.

To be effective, content must align with the business objectives and mission of the brand. The Content Marketing Institute, HubSpot, and other online content marketing guides can help you understand the basics.

Behavior Knowledge

At its core, marketing requires an understanding of human behavior in order to create relationships with a target audience. Once you understand how consumers make decisions, you can develop a marketing strategy using content that’s designed to trigger the desired emotions and actions. By mastering the art of adapting the tone and voice of your content to your target audience, you can generate more clicks and leads.

Consumer preferences and behaviors are constantly changing. For example, peer reviews on social media often have a bigger influence on consumers than traditional ads thanks to the increasing amount of time that we all spend on social media. This means that your quest for behavior knowledge must continue throughout your career.

Search Engine Optimization (SEO)

To maximize conversion rates and outbound leads, blogs and websites must be optimized to rank as high as possible in search results. Most marketing programs touch on the subject of search engine optimization; however, the approaches and strategies you’re studying can change so fast that the information could easily be outdated.

For example, the traditional approach of stuffing as many keywords as possible into your content may actually lower a business’s ranking. Today’s search engine algorithms prefer a mix of keywords and variations that fit naturally within the content. Moz Blog and other online marketing blogs are good resources for expanding your knowledge of SEO and keyword use in content development.

About Michael Del Gigante, CEO of MDG Advertising

In 1999, CEO Michael Del Gigante founded MDG Advertising, a full-service advertising agency with offices in Boca Raton, Florida and Brooklyn, New York. With his unique insight and decades of industry experience, he turned what was once a traditional ad agency into an integrated branding firm based on an innovative 360-degree marketing philosophy that provides a full spectrum of traditional and digital advertising services.

Is Newark Airport Long-Term Parking Safe and Reasonable?

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One major concern that frequent travelers have is to find a secure and reasonable parking at a crowded airport.

And New Jersey’s Newark Liberty International Airport (EWR) is no exception!

Once we reach an airport, we already have too much on our hands. From handling our luggage, managing our passport and other relevant documents to juggling between our itinerary details, there’s just so much to do.

Therefore, finding an airport parking which is safe and reliable is a much-welcomed relief.

Opening its doors for the first time on October 1, 1928, the airport is located 15 miles southwest of Manhattan. Serving more than 30 airlines, the EWR is one of three major airports serving the metro area of New York.

If you are a frequent flyer, you need to what the long term parking issues are. The first and foremost is the issue of safety and security, in addition to parking rates and reservation methods.

Safety and Security

Secure airport parking is of paramount importance. Just this April, the airport set a record of screening 78,118 passengers at the security checkpoints in a single day, according to a news report.

Other essentials of reasonability are, is the parking available at a fair price? Does it offer any additional incentives? Is the reservation process hassle free?

Parking Rates

A number of services online suggest that the long term parking is available near Newark Airport for as low as $8.50. The long term parking rates are offered at a rate of $34 for a maximum of 24 hours in the daily lots.

In the economy lot, it lets you park your car for $18 for the first 24 hours. However, it charges a sum of $6 every 8 hours after the passage of the 24-hour time period. The airport’s parking cost for persons with restricted mobility a sum of $18 for a period of 24 hours maximum.

Reservations

In terms of airport parking reservations, the EWR accepts Credit and Debit Cards as well as cash payments. It also offers online reserved parking in the designated lots and areas.

EWR’s Long-Term Parking is Worth a Try!

Long term Newark airport parking is worth a try given its location. Parking offsite Newark Airport is more affordable than it is in other lots of the facility.

The long term parking rates vary between different lots and areas. Airport parking reservations can be made online with several credit and debit cards being accepted. So do give it a try!

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Asbestos in Chicago

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Chicago, the largest city in the Midwest, has long been known as a bustling hub of industry. As a booming city, Chicago became a center for industries like construction, manufacturing, bricklaying, building demolition, and other occupations that built the city from the ground up. Unfortunately, these industries are among those at the highest risk of dangerous asbestos exposure and its corresponding disease, mesothelioma. For over seven decades, countless workers experienced deadly levels of asbestos exposure in industries ranging from automotive mechanic work to shipbuilding.

A rare and aggressive cancer, mesothelioma affects the lining of the lungs, abdomen, and testicles. Exposure to asbestos is the only known cause of mesothelioma; the fiber is very delicate and easily becomes dust, which is then inhaled. Asbestos is heat-resistant, making it a prized material in insulation, manufacturing, and more. Victims most commonly experienced this deadly exposure in the workplace due to the material’s widespread industrial uses. While asbestos use has been limited, the United States does not yet have a complete ban on the material.

Because Chicago is home to numerous industries, many Chicago workers have been at risk of asbestos exposure. In the early 1970s, government agencies like the Occupational Safety and Health Administration (OSHA) and the U.S. Environmental Protection Agency (EPA) began to regulate asbestos and other toxic substances, protecting workers. However, many workers exposed before then experienced higher rates of asbestos exposure. In addition, some asbestos-containing products remain in use today. According to the U.S. Geological Survey, 750 metric tons of asbestos were imported to the country in 2018.

Today, many former workers are at risk of a mesothelioma diagnosis. Those who worked in manufacturing, construction, insulation, or other industrial occupations continue to be diagnosed with the disease, which has no cure. Additionally, the continued use of asbestos-containing products poses a risk in both the home and the workplace. Recent lawsuits have alleged asbestos exposure through the use of personal care products such as baby powder and eyeshadow. In Chicago, individuals who worked at job sites in South Chicago, Morton Grove, Bellwood, and more likely used products that contained asbestos. For individuals who worked directly with the products, airborne asbestos posed a significant danger to their health later in life. Many of these effects are now coming to the surface as a generation of workers contracts mesothelioma.

Because asbestos was so widely used in buildings prior to 1980, many of the homes, offices, and schools in Chicago are at risk of containing asbestos products. As these asbestos products age and begin to crumble, occupants of the building risk inhaling the toxic fibers and damaging their lungs. To remove contaminated materials such as floor and roofing tiles or insulation, it is crucial to work with abatement professionals. These specialists work within strict removal guidelines that require the asbestos to be packaged while wet and set air quality requirements.

Although asbestos use in the United States has declined, the residual risks remain. Because mesothelioma takes decades to develop, individuals who began their careers prior to the implementation of asbestos regulation receive diagnoses in their retirement. In Chicago, a national hub of industry, numerous plants, and factories utilized asbestos-containing products. Even today, old asbestos material poses a risk.